Issue 01·Pattaya Coffee··Anonymous Customers·Paid Bills·No Comps
Brand Kit · Issue 01

Use the logo. Carefully.

If you're writing about Pattaya Coffee, syndicating an article with credit, or building an event partnership — here are the assets, the colour codes, the typeface stack, and a short list of things we'd rather you didn't do.

Press contact

Want a hi-res logo, an editor quote, or photography permission? Email info@pattaya-coffee.com — replies inside one working day.

01The wordmark

The Pattaya Coffee wordmark is set in Fraunces at weight 500, optical size 120, with "Coffee." set in italic and tinted to Espresso Orange. The full stop after "Coffee" is part of the wordmark — do not drop it.

Pattaya Coffee.
Wordmark · LightOG PNG
Pattaya Coffee.
Wordmark · PaperGlyph SVG
Pattaya Coffee.
Wordmark · DarkIcon PNG

02The glyph

The cup-and-steam glyph appears in the top-left of every page and on the favicon. It works at 16px and at 512px. When in doubt, give it room to breathe — at least one cup-width of clear space on each side.

Cup-and-steam · LightSVG
Cup-and-steam · DarkSVG

03Colour palette

Cream paper, espresso ink, and a single accent — Espresso Orange — for italicised words, hover states, and ranking marks. Backgrounds are warm and unsaturated; the only saturated colour on the site is the accent.

Cream
#FAF6F0 · Page bg
Sand
#F2EBE0 · Section bg
Paper
#FFFCF6 · Card bg
Espresso Orange
#D4763C · Accent
Espresso Ink
#2C1810 · Display fg
Cocoa
#4A3528 · Body fg
Mocha
#7A6555 · Meta fg
Latte
#B5A696 · Subtle fg

Accent contrast against Cream is 4.8:1 — passes WCAG AA for large text and UI components, marginal for body. We do not set body text in Espresso Orange.

04Typography

Display · Fraunces
Anonymous customers.
Variable serif · weights 500, 600 · opsz 9-144 · used for headlines, ranks, callouts
Body · Inter
Editorial coffee criticism from Pattaya, by editors who pay their own bills. The four-dimension rating system gives each cafe a score out of forty-eight.
Variable sans · weights 400, 500, 600 · used for body, navigation, descriptive text
Mono · JetBrains Mono
// CRAFT 11 · CONSISTENCY 10 · VALUE 9 · RETURN 11 → 41/48
Monospaced · weights 500, 600 · used for eyebrows, metadata, scorecard numerals

05Voice & naming

Write the brand as Pattaya Coffee on first mention, Pattaya Coffee on subsequent mentions — never "PattayaCoffee", "Pattaya-Coffee", or "PC". The directory is the Pattaya Coffee 30 (never the "Top 30" or "Best 30"). The publication unit is an Issue (Issue 01, Issue 02 — written with capital I and a two-digit number).

Editorial tone is dry, exact, and confident without being smug. We do not use exclamation points, all-caps marketing words, or hospitality-PR adjectives ("nestled", "boasts", "tucked-away gem"). The full editorial standards page describes this in more detail.

06Usage

Do
  • Credit "Pattaya Coffee" or "the Pattaya Coffee editors" with a working link to pattaya-coffee.com.
  • Quote up to 90 words for editorial coverage with a link back.
  • Use the wordmark or glyph at native resolution; SVGs scale freely.
  • Reach out for permission to use photography (all images are editor-shot and not stock-licensed).
Don't
  • Rebuild the wordmark in a different typeface or recolour the italic.
  • Imply endorsement of a cafe, roaster, brand, or event without a written editor quote.
  • Reproduce a full cafe scorecard or guide article without permission.
  • Use Pattaya Coffee assets in any context that could read as paid placement.

07Editor quote (approved for press)

"Pattaya Coffee is an independent editorial ranking of the cafes that make the city worth waking up early for. Anonymous customers, paid bills, no comps. Issue 01 ships in 2026."

— The Editors, Pattaya Coffee · pattaya-coffee.com

Last updated: .
Hi-res assets & photography: by request via info@pattaya-coffee.com.
Press kit overview: /press.